Brand Cohesion
In order to achieve a cohesive visual aesthetic throughout the grid, I curated a harmonious colour palette and crafted reel cover templates. These efforts were aimed at ensuring that every element I produced seamlessly integrated with Frankie Apothecary's established branding and photographic systems. As a result, when the client posted content on the grid, it flowed and fit together seamlessly, creating a visually pleasing experience for users who visited their webpage.
Reel Creation
I crafted a collection of engaging reels with the purpose of educating, inspiring, and visually delighting viewers. These reels are strategically designed to showcase Frankie Apothecary's fundamental principles and highlight the range of Rongoā Māori (Māori herbal medicine) inspired products they offer. By combining educational content with visual appeal, I aimed to create a compelling experience that resonates with the target audience and communicates the essence of Frankie Apothecary's brand.
Stories
Using consistent content with reels, I created captivating stories, tailored to engage their existing followers. This approach aimed to deepen brand loyalty while simultaneously providing valuable education and insightful tips.
